NFU Mutual was founded by seven Warwickshire farmers in 1910 and so our history is firmly rooted in the agricultural community, which will always remain at the heart of what we do. But as any farmer will tell you, as times change, you must diversify to succeed, so we have grown our product portfolio and service offering over recent years to widen our focus and accommodate long-term expansion plans for the future. With an increasing number of people choosing rural or provincial life over a hectic metropolitan existence, so our potential customer base has spread. We've identified over a million businesses and around 4.5 million households who could benefit from our unique approach and combination of technical expertise, competitive quotes and, overall, local dedication.