Managing your business

You lead by example, and you’re confident setting – and achieving – ambitious goals and targets. But how do you manage your own business? How do we expect you to manage your Agency?

The first thing to say is that you do everything you can to meet customer commitments and needs. You’ll also make sure that your Agency’s approach is aligned to NFU Mutual strategy across all business streams. It’s about anticipating customers’ needs and encouraging the whole team to identify cross-selling opportunities.

We expect our Agents to be highly entrepreneurial. You’ll take a proactive approach to General Insurance and Financial Services new business activity, and you’ll make sure that your sellers have clearly defined roles, are ring-fenced, sales-targeted and run their own campaigns. It’s up to you to maximise the value gained from all the people and resources within your Agency.

You plan your approach and are strategic in your thinking. You’ll have a clear vision for your Agency – for its growth, values and behaviour. You’ll put a clearly defined structure in place too, with each team member having a specific role and specific responsibilities.

Also, like everyone here, you understand the value of relationships. After all, great customer relationships are the foundation of NFU Mutual’s success. So networking is important, not for short-term gain, but for long-term benefits. You’ll build strong and profitable relationships with customers and prospects, making the most of the support provided by NFU Mutual, regionally and nationally