Whilst NFU Mutual's traditional client base has always been the farming community, over the last ten years we have been actively growing our wider market business to include anyone who lives or works in the countryside. Predominantly high net worth individuals or small to medium-sized businesses, this will be our key growth area over the coming years. We have identified over 4.5 million potential customers across the UK for our Agencies to target. We'll be looking to you to use your sales experience and business acumen to make the most of this opportunity to grow Agency income.